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The marketing potential of business stationery

26 August 2016

Business often comes down to the power of the brand. How we build up our brand strength can be done in a number of ways, but often getting the little details right can go a long way.

Here we look at a few different reasons why, for a relatively small investment, business stationery printing can go a long way to achieving your brand objectives.

Perfect giveaways

As any busy professional will tell you, at seminars and conferences we typically meet a wide range of individuals; some existing contacts and some new faces. At the end of an event, it can be near impossible to remember every single person we have spoken to. It is one of the reasons why business stationery can be an effective ‘brand carrier’, jogging the memory of the recipient, who might wish to revisit a conversation or opportunity. They are also lasting reminders, and many recipients would keep them longer than, say, a flyer, or even a business card.

A detailed approach

How we present both ourselves and our company goes a long way to forming brand perception, and to this end, business stationery can hint strongly at a detail-oriented organisation. Anything you can do to persuade potential customers you are focused on attention to detail is a positive thing, as this is a quality many businesses look for in a service provider.

Get your letters right

Letterhead printing is a popular form of business stationery that also says a lot about the organisation that is sending the correspondence. A large share of people in the UK will rarely receive a letter from a reputable organisation that doesn’t come with a branded letterhead; it is certainly the norm rather than the exception. Letterhead printing gives your communications an official and professional appearance, and should be used when writing to clients, potential clients, other business partners and employees.

Some of the most effective marketing techniques are hard to track in terms of their success. Business stationery comes under this category, but for budget friendly rates, there is no doubt it can take your brand a long way.

We are here to help you

At Instaprint we are dedicated to providing a high quality business stationery design and business stationery printing service. Our client base includes businesses in Nottingham, Derby, Leicester, Sheffield and other towns and cities across the East Midlands.

If you would like to learn more about how our business stationery design and printing service can help boost your marketing efforts contact us now for an initial chat.

by phone 0115 895 0137
or email info@instaprint.co.uk

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