In an age when ads get blocked, slow sites get bounced and marketing emails get deleted before they’re even opened, print flyers work. That’s because print is a dependable and trusted medium that we take more seriously than on-screen advertising – but only if you get it right. A well designed flyer will communicate information about your new opening or flash sale more effectively than online channels. But how do you create that great handout when the time comes to design flyers online?
Make your flyer design visual
An arresting and eye-catching image can convey a huge amount of information about your business. Make smart choices for your visual elements and let the graphics dominate your flyer design. You’ll need to use high-quality images for optimum results, as poor quality images can impact negatively on your customers’ perceptions.
Keep your flyer design simple
When you start to design a flyer online it’s easy to get carried away and throw as much information at is as you can. Stop, and take a step back. Decide what information is crucial and convey it in short, snappy sentences using bullet points and lists so it’s easy to scan.
Think about your audience
What differentiates print from other media is its tangibility. A flyer makes a direct connection with the person who receives it in their hand, so the tone of your flyer needs to reflect that personal touch. A conversational tone will draw your reader in and make your business look human.
Use a great call top action on your flyer
Your call to action should really seal the deal. Make sure it’s absolutely clear what action you want your readers to take after they’ve finished enjoying your flyer, then add your contact details and any social media hashtags or website URLs for your current cross-channel campaigns.
Instaprint
We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars, envelopes, postcards – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.
To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.
We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide.