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The importance of professional business card printing

17 January 2018

In an increasingly digital world, you may be wondering why business cards are still so critical when building client relationships. The fact is, the power of a well-designed, beautifully printed business card is still recognised and savvy businesspeople will always make sure they are are carrying their cards whenever they leave home. After all, new contacts can appear anywhere!

Use a business card to give a professional first impression

When a new business contact hands you their card, it’s impossible not to form an opinion about their success, credibility and professionalism. The right business card design will convey all of those things thanks to a smart design, use of branding, carefully conceived wording and high-quality card stock and printing processes. Poor quality business cards with bleeding ink, thin card stock and garish images will give the wrong impression and totally negate the impact of your sales pitch!

Professional business cards are a perfect piece of direct marketing

Take your business cards to an event and you have a superbly portable piece of direct marketing material that will help you to score new leads and give you an inroad into new business relationships. The right business card printing will help to convey the marketing message of your offer. For example, high-end service providers will often show a premium product by choosing a thick matte stock with finishing touches such as a spot UV and matt laminate logo relief or even a touch of gilded foil. Those in creative services industries may go for more artistic cards with graphics and rich colour palettes so that their cards are unforgettable and obviously creative. Your graphic designer can help you to produce the right design and graphics and advise on the spec for business card printing which will achieve your intended goal.

Business cards are flexible in nature

You can hand your business card out in meetings, in restaurants, at a networking event, at a trade show or at a conference. You can also send them with a letter or with direct marketing material to contacts and leads to make an introduction or stimulate a contact. These cost-effective micro marketing materials are still as valuable as ever, so make sure you invest in business card design and printing that will offer you the right image and quality finish.

Instaprint

We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars, envelopes, postcards – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.

To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.

We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide.

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