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Top tips for creating estate agent flyers

7 October 2019

All businesses advertise through different formats and media in an attempt to increase their share of their particular market place. There are a lot of different ways to market your services – and a lot of different costs involved in doing so! One of the most used – and most effective both in cost and results, is flyer printing!

Cleverly composed estate agent flyer design can be a very effective marketing vehicle to get your message about your services out into the general public.

When designing and ordering your flyers, here are some aspects you may want to consider:

The benefits of working with your Estate Agency

Consider and identify what your agency offers your potential customers – and, more importantly, what advantages you can offer over other competitor agencies! Ensure that these features are included in the text of your estate agent flyers. Personalise your flyers – list your services and include relevant images – aspects that are associated with, and identify, your business specifically.

Consider tailoring content to a specific audience

There are a number of different specific groups an estate agent would typically be looking to target. When considering your estate agent flyer design, think about specifically tailoring your flyers to include relevant information for, and to appeal to, the following groups:

  • Exisiting house owners looking to sell their property and move home
  • Landlords looking to let properties
  • People looking to buy property
  • People looking to rent property

Include your branding to identify your business

Ensure your estate agent flyers prominently display your company logo and name. Your logo is what most immediately identifies your business to potential customers – and what sets you apart from your competitors. Depending upon the style and size of flyer you choose, there sometimes may be limited space on your flyer, so ensure you fully utilise what there is, to make the biggest, immediate impression.   

Include promotions to stand out from your competitors

It’s a highly competitive market place – use flyers to advertise and inform potential customers of specific promotions – perhaps reduced agency fees for a period, or fixed price services – anything that may prompt them to use your estate agency service rather than any of your competitors. 

There’s print options to meet any budget

There are a number of different styles and sizes of flyers you can have printed – from single page to folding flyers in sizes from A3 to A6, with different qualities of paper and, dependent upon your advertising budget, a variety of finishes from plain to glossy, to a laminated finish. 

Instaprint

We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars, envelopes, postcards – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.

To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.

We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide.

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