Tips for designing great postcards online9 November 2016
Did you know that you can now design postcards quickly and easily online? Not only is it simple to do, but the results are also excellent. Let’s take a look at some great tips for designing your postcards online.
Pick your site and template
Firstly, find a website that offers postcard design online such as Instaprint. You’ll find a wide range of templates to choose from – scroll through to select the best one for your needs. A landscape postcard is the obvious choice, but you may prefer portrait, depending on the image you intend to use.
Select your stock
A postcard is typically an A6 size and you’ll be able to select the paper weight of stock that you want from a recommended list. The thicker the card or paper stock, the stronger the sense of quality in the final print piece.
Pick your font
You’ll be able to choose the font size, style and colour that you want. Once you’ve found the perfect option for your postcard project, simply type in the text that you want to see displayed and adjust it as necessary until you are happy with it. If you are designing a postcard for a marketing campaign, choose a single strapline or header with a strong campaign message. Include a clear call to action at the footer, prominently displayed, and keep the body copy succinct and with clear benefits-led messaging.
As well as being able to pick your font when you design postcards online, you can choose the images that you want to use. Simply use the easy upload feature to lift images from your hard drive or from a social media site, and you can place them into a photo album for use within all of your online postcard projects. Choose a well-composed graphic that supports your header, and that will catch the eye of the recipient. A single, hero image is ideal – make sure it is eye-catching and makes sense within the overall purpose and context of the postcard. Adjust the image position and apply filters as necessary.
Consider overall look and feel
When you have customised the elements, ask yourself whether there is sufficient colour contrast to make the finished postcard ‘pop’. Is the messaging clear and visible? Is the image quality of high enough resolution (ideally 300 dpi)? Does it contain any company or campaign branding that needs to be on there?
Check and send!
Double check your copy, checking that it sells the benefits of your offer or message; neatly links to the call to action; and has several contact routes if your online postcard design is for marketing campaign purposes. Then select your chosen volume, and submit your order for a rapid turnaround and a great quality piece of print!