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foil printing

Top benefits of gold foil printing

14 November 2019

Gold foil printing is an increasingly popular process for producing highly vibrant and striking marketing materials for businesses. It provides a luxurious look and feel to any finished printed document and adds an air of quality and sophistication to the finished product.

Here are some of the reasons you should consider digital gold foil printing for your next batch of marketing literature:    

Get your print marketing materials noticed

The main aim of any printed marketing materials is to alert and inform potential customers of your products – and gold gets noticed! It is a distinctive and eye-catching colour and gold foil printing on your literature will stand out, catch the light and grab attention.

Any design that grabs attention initially, is also more likely to be retained longer – most marketing literature is quickly discarded by potential customers soon after an initial read, but materials printed using gold foil are more likely to be retained – and therefore referred to again – because people are more reluctant to just throw away literature that looks attractive and expensive.

Enhance your branding

What do people associate with gold? Success and wealth are the obvious answers – sportsmen win gold medals for being the best – and gold is the base behind all monetary wealth. The use of gold foil in your printed marketing and advertising materials will automatically bring a sense of quality and class to your business and its’ services or products – therefore automatically enhancing the perception of your brand!

Bring a sense of quality and class

Digital foil printing will always enhance any design and exude that sense of quality – gold foil printing takes the quality feel one step further! It need not actually cost a lot to have your marketing materials produced with digital foil printing – but it will always LOOK like it has cost a lot!

Cheap foil printing is readily available, but will always produce a high quality appearance and give the impression of luxury and class.   

Add gold foil to suit your individual requirements

One of the great advantages of gold foil printing is the variety of its application and, therefore, its impact! It’s not always the case that more is best – often a sparing, and subtle, use of gold foil printing can create an eye-catching focal point in a design that will emphasise a particular image, or text, that could be the main message on the document.

Alternatively, bold use of gold foil over a large area of a design can lift the whole document and elevate its impact and interest in a dramatic fashion.

Instaprint

We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars, envelopes, postcards – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.

To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.

We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide.

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