Create an eye catching trade show stand with an exhibition display stand21 May 2018
Do you need a show-stopping stand design for your next trade show? Then you need to up your game with affordable pop-up exhibition display stands that can be used in a variety of ways to make your trade stand stand out. Get your design strategy right and you’ll create a dazzling first impression and attract plenty of traffic.
Pick a killer colour scheme
Work with your existing branding and corporate colours to create a display that is eye-catching and cohesive across your exhibition display stands. Never use more than three colours, and try to keep distracting visuals to a minimum – the emphasis should be firmly on your logo and your brand. Try to choose one dynamic image that really sells your business and incorporate it into your display.
Make messaging clear
Include some simple copy that can be printed across your exhibition display stands. This should send a clear message to potential clients about your business without bombarding them with information, so keep it straightforward. If you have a tagline for your business, your display stands are the ideal place to use it.
Play with lighting
If you use exhibition displays with integrated lighting, then you’ve already created a visual dynamic that’s interesting and attractive. You can use additional lighting to emphasise different parts of your stand, or even incorporate lighting fixtures like table or standard lamps to create an intimate feel for your booth.
Create a meeting area
Exhibition display stands really come into their own when you want to create different areas in your main trade stand. Try placing two pop up display stands together at an angle to form a semi-private area where you can have a quiet word with potential clients. Add comfortable seating or a more formal desk and chair arrangement depending on your business and start converting prospects into clients even before the show ends.
Mix your elements
Pop up exhibition displays make a superb backdrop to your trade stand, communicating who you are and what you do to your prospective clients. Combine your pop up display stands with seating, eye-catching product displays and high-quality promotional giveaways and you’ll create a cost-effective and standout trade stand.
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