Why businesses should consider folder printing23 May 2017
It’s an old saying, but for all that it isn’t hackneyed:
You only make a first impression once!
We exist today in a hyper-competitive climate – everyone’s after our customers, margins are being squeezed, it’s increasingly difficult to differentiate, and attention spans are short. Very short!
So when you do have their attention – however fleeting – you’d better make it a good one. Moreover, if you’re leaving something behind, that had better be high quality too, otherwise you’ll leave a poor impression and it will probably go straight in the bin … along with your chances of business.
So let’s take a look at folder printing – and in particular what the advantages are:
Effective – we all want to achieve the same thing: getting our brand “out there” and then keeping it out there. “Front of mind”, so to speak, so that when people are making buying decisions they’re thinking about us. A quality presentation folder that not only looks good but won’t fall to bits can be a marketing Godsend. At Conferences, Exhibitions, Seminars and the like, it’s so powerful when everyone can see your logo. And so demoralising to the competition if their marketing material is placed inside your folder!
Customisable – you can make them look however you want. Loud, subtle, bright, classic, fun, serious … and can use any combination of graphics, text and images to give out whatever impression you’re after.
Re-usable – we don’t just mean that you can use the same folder over and over again … but that a cleverly designed folder with a generic brand statement (i.e. not tied to a particular event – although that can be powerful too!) can be used for multiple different events over time. All you have to do is change the inserts!
And these all add up to one big thing:
VALUE FOR MONEY!!!
So as we’ve seen, all things considered folders are an excellent marketing solution – and you’re in exactly the right place to source them!
Here at Instaprint
We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, calendars – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.
To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.
We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide
To find out more about our folder options, try the following link
As always we’ll be delighted to help and advise you.